A conceptual trans-media brand including a classic Saturday morning cartoon for a young audience. It focuses around the heroics of a band of adorable robots known as LOLYTRON and their battles with evil aliens. Inspired by various 80s and 90s cartoon franchises as well as popular anime and game characters (eg. Astroboy, Megaman.)
The flagship product are varieties of hard-candy. Each candy flavour is paired with a particular LOLYTRON character to encourage the consumer to try each flavour and become attached to their favourite. The candy box package design required specific print-production procedures; each box uses a standardised dieline and only 2 spot-colours.